Paris Golf Gallery Showroom AW26-27
Campaign Activation
Paris
2026
The season 4 of Paris Golf Gallery, a format capable of repositioning golf within a broader cultural and fashion context during Paris Fashion Week.
We create a space that serves both industry needs and public engagement in Le Marais.
Golf as Culture, Not Just a Sport. At WRKS, golf is not a category, it’s a cultural territory. We approach golf the same way we approach fashion, music, or art: through experience, storytelling, and space.
We designed a hybrid platform combining showroom, retail and experiential formats within a single environment.
From brand curation to spatial organisation and programming, the project brings together product, content and community.
A system designed to extend beyond traditional trade show logic - A unique plateform showcasing the intersection of golf and lifestyle.
Agency scope:
Concept, brand & media curation, design, production & installation.