Brooks at PFW SS27
Brand Experience
Paris
2026
For Paris Fashion Week SS27, Brooks Running wanted to explore a different way of presenting innovation. Rather than focusing solely on finished products, the ambition was to reveal the research, experimentation and constant refinement behind them, creating a showroom where the creative process becomes part of the visitor experience.
In collaboration with Reed Art Department, WRKS developed Re-Innovation Studio, a spatial concept built around the idea of innovation as an ongoing process. Exposed materials, repetitive structures and modular displays created a functional architectural language where products, components and references coexist. From concept and spatial design to fabrication and installation, every element was designed to give the creative process a physical expression.
Agency scope:
Design, production & installation.