Mizuno at PFW SS27
Brand Experience
Paris
2026
For Paris Fashion Week SS27, Mizuno Sportstyle wanted to create more than a traditional showroom. The ambition was to build a cohesive brand experience connecting product, design and culture across multiple touchpoints, from the collection presentation to a rooftop event bringing together its creative community.
WRKS developed a complete creative direction, translating it into spaces, objects and experiences. From bespoke showroom furniture and a limited-edition incense holder inspired by the Wave Prophecy One to printed collateral and a rooftop event, we oversaw design, production and installation. Featuring DJ sets by This Is Too Late and Jaxx TMS, a live performance by Freddie Gibbs and an intimate session by Space Tak, the event extended Mizuno's cultural universe beyond the showroom, connecting every touchpoint through one consistent creative vision.
Agency scope:
Design, production & installation.
Curated events & collaboration.
Content creation.