Brooks at PFW AW26-27
Brand Experience
Paris
2026
For Paris Fashion Week, Brooks needed to transform a 600 sqm raw gallery into a space capable of expressing performance, innovation and brand identity at scale.
Not a temporary setup, but an environment able to carry the brand’s global positioning in a physical form. We developed a complete spatial system from the ground up, from concept to installation.
Custom 3D elements, large-scale Mylar surfaces and technical artworks were designed and produced in-house, using materials inspired by running culture.
Every component, from structure to light, was engineered to create a cohesive, immersive experience.
Agency scope:
Design, production & installation.
