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DB Journey at Smets Luxembourg

Brand Experience

Luxembourg

2022

DB Journey plan to create a elegant pop-up installation at Smets in Luxembourg to showcase their bag packs and luggage. Additionally, they wanted a retailtainment element featuring luggage displayed on an electric motorbike.

Our design for DB Journey's pop-up integrated product showcases with a retailtainment installation. By featuring bag packs and luggage alongside a collaboration with Cake Bike, we created an immersive experience that captured the essence of adventure and style.

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Agency scope:

Design, production & installation.