DB Journey Bagloo at Printemps Haussmann Paris

Brand Experience



DB Journey aimed to create a unique retail experience at Printemps Haussmann Paris by introducing a "Bagloo," a fusion of a bag and igloo, featuring their hero bag models with the theme "ice cold."

Our innovative approach for DB Journey's "Bagloo" at Printemps Haussmann Paris transformed retailtainment into an icy adventure. By incorporating the Bagloo concept and highlighting hero bag models within an ice-cold ambiance, we created an unforgettable experience that resonated with customers.

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Agency scope:

Design, production & installation.

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