Dickies Shop In Shop at Citadium Paris
Brand Experience
Paris
2022
We were asked by Dickies to create a Shop-in-Shop (SIS) concept for various key locations, including Citadium, Corte Ingles, to showcase their products, highlight brand icons and marketing stories, and provide historical context for their 100-year heritage.
Our design for Dickies' SIS concept at Citadium integrated brand elements, iconic products, and storytelling to create an immersive brand experience. By combining historical references with contemporary design, we curated a space that pays homage to Dickies' heritage while engaging customers with its rich narrative.. The agency managed the design, production and implementation of SIS in France (Citadium) and Spain (ECI).
Agency scope:
Design, production & installation.
