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Dickies x Pop Trading Milano

Campaign Activation

Milan

2023

Dickies partnered with Pop Trading Company for a collaboration and asked us to design a pop-up store and event in Milan. The goal was to create a space that showcased the collaboration's unique identity and provided an engaging experience for visitors.

Our design for the Dickies x Pop Trading pop-up store and event in Milan was centered around celebrating the collaboration's fusion of streetwear and workwear aesthetics. By incorporating bold visuals and immersive elements, we curated an environment that invited visitors to explore the collection and engage with the brand story.

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Agency scope:

Design, production & installation.

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