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Dickies x Vecchio

Brand Experience

Paris

2023

Dickies, a global leader in workwear, approached WRKS with a unique challenge: to bring their sales and marketing teams together in Paris and create an immersive retail tour experience that would inspire both art de vivre and hard work. Our approach was to craft a multi-faceted experience that combined printed materials with digital interactivity. We created a limited edition Paris city guide, tailored specifically for Dickies, complemented by an online interactive map accessible to all members of the Dickies team.

The centerpiece of the experience was a captivating lunch event held at Vecchio Paris, hosted on the rooftop with panoramic views of the city. Collaborating with Top Chef TV Show legend Gian Marco Gorni and his partner Hubert Niveleau, we curated a culinary journey that celebrated creativity, entrepreneurship, and the spirit of hard work.

As a special gift, each guest received a very limited edition of Dickies homemade 100ml Hot Marinara Sauce, crafted exclusively by Vecchio and WRKS, adding a unique and memorable touch to the occasion.

This project was not just about creating a retail tour or organizing an immersive lunch. It was about connecting talents, brands, and spaces to create meaningful experiences that resonate with audiences on a deeper level. At WRKS, we are proud to have collaborated with Dickies to bring this vision to life. Through our partnership, we demonstrated our ability to translate brand values by designing moments that make a lasting impact.

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Agency Scope:

Event design, curation and production

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