![IMG_4085](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_4085-scaled.webp)
Former at Wasted Talent Studio
Brand Experience - Campaign Activation
Hossegor
2022
Former aimed to create a pop-up store with an artistic, do-it-yourself feel at Wasted Talent in Hossegor. They wanted the design to reflect underground codes and key black-and-white visuals while embracing a surf-core vibe.
Our concept for the Former pop-up store captured the essence of DIY + surf culture. Incorporating underground codes and bold black-and-white visuals, we curated a space that exuded creativity and authenticity, inviting customers to immerse themselves in the surf-core aesthetic.
![IMG_4086](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_4086-scaled.webp)
![Former shop -1](https://www.wrksagency.com/wp-content/uploads/2022/10/Former-shop-1-scaled.webp)
![IMG_4084](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_4084.webp)
Agency scope:
Design, production & installation.
![IMG_4074](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_4074-scaled.webp)
![IMG_6850](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_6850-1-scaled.webp)
![IMG_4075](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_4075.webp)
![IMG_4079](https://www.wrksagency.com/wp-content/uploads/2022/10/IMG_4079.webp)