Icebreaker at Printemps Paris
Brand Experience
Paris
2022
Icebreaker, the earth friendly renowned outdoor apparel brand, aimed to launch their first pop-up store at Printemps Haussmann Paris. They emphasized sustainability and wanted a design that reflected their New Zealand roots while showcasing their product-making process.
Our design embodied sustainability and nature-inspired elements. Using only recycled materials and focusing on durability, we created a space that showcased the brand's commitment to the environment. By incorporating New Zealand hiking codes and showcasing the product-making process, we provided customers with an educational and eco-friendly experience.
Agency scope:
Design, production & installation.
