MYD Sound at Citadium Paris
Brand Experience - Campaign Activation
Paris
2021
Myd reached out to us with a clear idea: create a space where he could celebrate his new album and sell his merchandising out of concert hall, invite fans to dive into the music and style of 'BORN A LOSER' through records, caps, socks, tees, hoodies, sunglasses, and more.
Wrks team took on the challenge of designing and creating Myd's inaugural pop-up at Citadium. We crafted a dynamic and engaging space that reflected the artist's unique style and energy. Drawing inspiration from the album's artwork and themes, we designed a layout that allowed fans to explore and interact with the merchandise while immersing themselves in the world of Myd.
Agency scope:
Design, production & installation.
