Screenshot

Paris Golf Gallery Showroom AW26-27

Campaign Activation

Paris

2026

The season 4 of Paris Golf Gallery, a format capable of repositioning golf within a broader cultural and fashion context during Paris Fashion Week. We create a space that serves both industry needs and public engagement in Le Marais.

Golf as Culture, Not Just a Sport. At WRKS, golf is not a category, it’s a cultural territory. We approach golf the same way we approach fashion, music, or art: through experience, storytelling, and space.

We designed a hybrid platform combining showroom, retail and experiential formats within a single environment.
From brand curation to spatial organisation and programming, the project brings together product, content and community.

A system designed to extend beyond traditional trade show logic - A unique plateform showcasing the intersection of golf and lifestyle.

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Agency scope:

Concept, brand & media curation, design, production & installation.

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