Paris Golf Gallery Showroom SS26
Campaign Activation
Paris
2025
Paris Golf Gallery took over Cadillac HQ for the first time during Paris Fashion Week, transforming an iconic Parisian space into a new kind of cultural platform where golf intersects with fashion, design, and contemporary lifestyle. Produced by WRKS, the project brought together a new generation of brands, buyers, and creatives who approach golf as a cultural territory rather than a traditional sport.
Over five days, the venue shifted from a curated B2B showroom to a public-facing experience, blending product, content, and community within a single environment. More than an event, this first edition at Cadillac established Paris Golf Gallery as a defining moment for the new wave of golf culture, setting a new standard for how the game can be expressed and experienced.
Agency scope:
Concept, brand & media curation, design, production & installation.
