Salomon at Yardland 2026
Brand Experience
Paris
2026
For Yardland Festival, Salomon Sportstyle wanted to create a temporary base camp that would bring its community together. More than a traditional brand activation, the space needed to provide shelter from the summer heat, encourage interaction and host customisation workshops led by RO Studio Paris, while reflecting the brand's technical and outdoor identity.
WRKS designed a functional architectural structure inspired by outdoor equipment and temporary infrastructure. Built from scaffolding and mesh, the open-air base camp combined shade, airflow and modularity within a restrained material palette. Positioned alongside a fountain designed by Studio Douze Degrés, the space became a natural gathering point within the festival. From concept and spatial design to production and installation, every element balanced function, design and community.
Agency scope:
Design, production & installation.