![Capture d’écran 2024-01-31 à 15.07.39](https://www.wrksagency.com/wp-content/uploads/2024/02/Capture-decran-2024-01-31-a-15.07.39-scaled.webp)
Smith Optics
Campaign Activation
Europe
2024
The American company Smith Optics enlisted our expertise to bring their cutting-edge lens swapping innovation to life in the retail world, by highlighting in window and in-store displays their innovative magnetic lens goggle technology across key retail partners.
Available now at select top-tier mountain retailers across Europe, our design concept for Smith Optic's displays ingeniously showcases the magnetic lens technology, creating an immersive and educative experience for the customers.
![WhatsApp Image 2024-01-15 at 13.53.22](https://www.wrksagency.com/wp-content/uploads/2024/02/WhatsApp-Image-2024-01-15-at-13.53.22.webp)
![WhatsApp Image 2023-12-04 at 16.34.10](https://www.wrksagency.com/wp-content/uploads/2024/02/WhatsApp-Image-2023-12-04-at-16.34.10.webp)
![Smith_2324_Athlete_Collection_Sage_Cattabriga_Alosa_Hero_Action_060](https://www.wrksagency.com/wp-content/uploads/2024/02/Smith_2324_Athlete_Collection_Sage_Cattabriga_Alosa_Hero_Action_060-scaled.webp)
Agency scope:
Design, production & installation.
![P_Dimension large display smith](https://www.wrksagency.com/wp-content/uploads/2024/02/P_Dimension-large-display-smith-scaled.webp)
![Dimension instore display smith](https://www.wrksagency.com/wp-content/uploads/2024/02/Dimension-instore-display-smith-scaled.webp)
![Display smith V6.1](https://www.wrksagency.com/wp-content/uploads/2024/02/Display-smith-V6.1.webp)
![Preview instore display smith1](https://www.wrksagency.com/wp-content/uploads/2024/02/Preview-instore-display-smith1.webp)