Vans Comfy Cush at Citadium Paris
Brand Experience - Campaign Activation
Paris
2019
We were asked by Vans to imagine a dynamic pop-up experience at Citadium Paris to launch their Comfy Cush campaign and shoes. They wanted to immerse customers in the comfort and style of the new collection while incorporating music and PR events.
Our team came up with a concept that was centered around the theme of comfort. We recreated the campaign's color palette with a foam pool shaped like the Vans sole, inviting customers to immerse themselves and feel the comfort firsthand. Music and PR events added to the vibrant atmosphere, creating an engaging experience for all attendees.
Agency scope:
Design, production, installation, event production, music curation, PR.