Vans MTE at CItadium

Vans MTE at Citadium Paris

Brand Experience - Campaign Activation



Vans approached us to create a captivating pop-up corner at Citadium Paris to launch the Vans MTE model. They aimed to amplify the experience through innovative design elements and digital engagement.

Our concept centered around the iconic Vans shoe, magnifying it into a giant 2-meter hero piece. Enhancing the experience further, we incorporated an Instagram filter to gamify the interaction, inviting customers to immerse themselves in the world of Vans and the new MTE model.

Vans MTE at CItadium1
Vans MTE at CItadium2

Agency scope:

Design, production & installation.