Vans Lazy Oaf4

Vans x Lazy Oaf

Brand Experience - Campaign Activation



Vans collaborated with Lazy Oaf for a special collection and aimed to create an engaging scenography at Bon Marché Paris to celebrate the collaboration. We teamed up with Vans to create a dynamic space that would highlight both brands and provide interactive activations for customers.

Our agency took on the challenge of designing and creating the scenography for the collaboration. We crafted a visually captivating environment that showcased the essence of both brands while amplifying the experience with interactive activations. From a nail bar featuring themed nail art to a DJ spinning tunes and hair make up, every element was carefully curated to immerse customers in the world of Vans and Lazy Oaf.

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Agency scope:

Design, production & installation.