Wrangler at Citadium Paris
Brand Experience - Campaign Activation
Paris
2025
WRKS Agency transformed Wrangler's American heritage into a Parisian cultural hub, demonstrating our ability to create immersive brand experiences that resonate globally and locally. Our month-long "Western revolution" at Citadium seamlessly blended Wrangler's iconic style with Parisian sophistication, featuring a custom-designed pop-up store, curated events, and strategic local partnerships. The activation included an opening party with influential talents, exclusive styling sessions, and interactive workshops, all meticulously planned to engage the fashion-forward Parisian audience. Our 360-degree approach, from concept development to content creation and amplification, ensured a cohesive brand narrative across all touchpoints.
The result was a significant boost in brand awareness and engagement, showcasing how thoughtful, culturally attuned activations can create meaningful connections with consumers in new markets. For brand managers seeking to make a lasting impression, WRKS Agency offers the expertise to turn brand visions into cultural conversations that extend far beyond traditional retail experiences. Our deep understanding of brand DNA, coupled with our global perspective and local insights, positions us uniquely to craft experiences that not only captivate audiences but also drive strategic brand growth.
Agency scope:
Design, production & installation.
Curated events & collaboration.
Content creation.
